You probably use Google to find the information you need if you’re looking for a good or service, nearby eateries, professional guidance, home improvement tips, or any other kind of information. The majority of individuals share this behaviour, with Google accounting for 92% of the global market share for search engines in the most recent year across all platforms. It is by far the biggest search engine in the world, processing more than 5.6 billion searches daily. Although Google is currently the most widely used search engine, digital marketers also pay attention to other search engines. Here, we’ll discuss the most prominent search engines that aren’t Google while providing optimization advice for each.
In terms of traffic and the variety of goods it offers, Amazon is by far the most popular e-commerce site in the world. Every month, more than 2 billion people visit the website, which sells over 350 million things. In terms of online buying, it is even more well-known than Google, with more than twice as many poll participants stating that they begin their searches on Amazon.com. Similar to YouTube, the huge volume of traffic is tremendously alluring, but the same issue applies — there is simply so much else you’re competing with. But since Amazon is the site where users are most likely to convert, being present there is essential if you want to succeed in selling things online. It can be challenging to start out on Amazon because sales and reviews are crucial for ranking highly. To perform better, make sure your product pages have all the conversion-enhancing features, such as multiple high-quality images, prime eligibility, reviews, and achieving Buy Box eligibility. You should also optimise your product titles and descriptions with relevant, buyer-oriented keywords, focus traffic, and offer clippable coupons or promotional discount codes to boost sales and conversions.
Since its launch in 2005, YouTube has grown to have more than 2 billion monthly active users and approximately 5 billion daily video views. Just one year after it launched, Google bought the video-sharing website. Like Google, YouTube is particularly tempting to marketers due to its enormous traffic. Although the volume of traffic is evident, numerous people are making an effort to profit from it, and 30,000 hours of video are often posted to the website every minute.
Although other social networking sites like Instagram, Snapchat, and Twitter are increasingly popular with younger generations, it may not be as stylish or trendy to use as it previously was. One of the most widely used search engines today, Facebook still handles over 2 billion searches per day and has approximately 3 billion active members. Due to the amazing market access this provides businesses and advertising, a wide range of demographics can be targeted. The Google Ads search system sends traffic to Facebook as well, and it’s a terrific way to advertise a service or product to those who aren’t actively looking for it. There are various suggestions for optimising Facebook pages and ads when it comes to optimization. Organize all page tabs, manage customer reviews and comments, enable users to send private messages to your page, make sure all information is accurate, sprinkle keywords throughout the content of your page, create a unique username or user-friendly URL, and include a call-to-action button beneath your cover photo. For ads, be sure to identify your target market in Audience Insights, familiarise yourself with the targeting options, confirm that your geotargeting is accurate, keep an eye on ad frequency, and keep prospect and retargeting campaigns distinct. As you can see, there are many factors that affect each popular search engine, so your company shouldn’t limit its digital marketing efforts to Google alone. Want assistance with optimization to perform better on Facebook, Amazon, or YouTube? To find out more about how these platforms can help you build your brand and boost sales, get in touch with the professionals at Ocimtech right away!