Marketing

Challenges in Digital Transformation

adminBy 10/05/2022No Comments

As soon as the pandemic spread over the world, companies in every sector experienced chaos. Despite all of this, the corporate sector has also experienced several noteworthy, unnoticed, and beneficial changes. The emergence of entrepreneurship, remote working as the new standard, higher levels of e-commerce, and more! And all of these things have been made feasible by the massive digital change that has been taking place over the past few decades or by the necessity that has arisen as a result of the recent pandemic.

In terms of the digital transformation, the telecom sector has emerged as one that not only started the revolution but has also long been the leader. The telecom sector has nearly completely transformed into a synonym to this digital shift.

However, this change in the digital space’s trajectory is the result of confronting previously unrecognized difficulties, getting over them, and then developing reliable technologies that will usher in a digital revolution. Let’s have a look at some of the biggest obstacles the telecom sector faced in this article and how it overcame them to navigate this amazing real-time digital transition.

Challenges of Implementing Digital Transformation in Telecom Industry:

Challenge #1: The need for incredibly quick and responsive customer service

Customer service providers were unable to handle or respond to the high volume of calls they received, despite the fact that customers dislike waiting in lines. It took a lot of human resources to handle the enormous volume of calls and reply to them, which again made the process inefficient.

Solution 1: Using artificial intelligence (AI) in customer service

AI as a technology has been increasing its communications capabilities. The traditional methods of serving clients, responding to their inquiries, and increasing customer engagement have been replaced by AI.

Challenge #2: Manage intricate business procedures

The huge volume of data frequently results in business procedures being more complicated. Processing data or extracting information from it becomes more difficult as the amount of data pouring in increases. It is nearly hard to handle this vast amount of data with solely human computing capabilities. Additionally, firms begin to lose their growth and revenue once data is gone.

Solution #2: Businesses Will Be Automated by Machine Learning

One of the biggest digital breakthroughs in the telecom industry was business automation. By enabling computers to learn on their own over time and quickly analyze enormous amounts of data, machine learning (ML) launched the development of telecom competences in this case. Furthermore, the telecom business introduced a new digital transition by using sophisticated ML algorithms.

Challenge #3: Increasing Number of Remote Workers

There is no denying that remote work is the new standard nowadays. To construct a centralized work model where data can be made accessible to all employees, to keep in sync with the employees spread across multiple locations, or to create a connection between employees and their devices, businesses now face a new set of challenges as a result of this new normal.

Solution#3: Let's talk about cloud-hosted telephone solutions.

Organizations may now simply create a centralized data storage that can be controlled and accessible from anywhere in the world thanks to these cloud hosted telephony solutions. Additionally, since data is kept in the cloud, it has become simpler for businesses to create a seamless connection between people and technology. Service providers are bringing about a significant digital shift in the telecom industry by increasing their investment in these cloud-hosted telephony solutions.

Challenge #4: Rise of OTT (Over the Top) Platforms

OTT platforms have been rapidly expanding since the turn of the century, thanks to the smartphone revolution! The introduction of WhatsApp, Facebook Messenger, Telegram, Netflix, and other services has had a huge impact on the telecom industry. As a result, the telecom market’s revenue production significantly decreased.

Solution#4: Create a network for advanced digital content delivery.

The creation of networks to deliver digital content is another significant development in the telecom industry’s digital transformation. Telcos began developing cloud-hosted telephony solutions as OTT platforms became more popular in order to distribute digital content across high-speed internet, Wi-Fi, mobile data plans, and other wireless networks.

Challenge #5: Outdated legacy systems

Legacy systems are conventional systems that are either out-of-date or incapable of advancing a company’s goals. The whole digital transformation of firms has proven to be one of the most difficult processes because of legacy systems. Read more here. Older Systems

Solution#5: Updating Older Systems

Another notable digital change in the telecom sector is the modernisation of outdated systems. The procedure necessitates examining and revising business requirements, which results in an evaluation of all current codes. Advanced systems are then created to maximize a business’s overall operation and performance. Despite being a complicated procedure, it guarantees firms a good return on investment.

How Can Ocimtech Support Telecom Clients Around the World in the Digital Transformation?

These are just a few examples of the ways businesses in the telecom sector are aiding in the digital transformation of our time. We’d go into more detail on this in our upcoming series of posts. However, you must contact Ocimtech to engage some of the top industry specialists if your company or organization is searching for dependable, secure, and affordable telecom services.

You can also look at one of their recent case studies, which is listed below, while you contact them:

Telecommunications and network services are a service industry sector.

  1. Solid Or Tested Company Planning And Advice.
  2. Internet And Mobile Application Information Architecture.
  3. Design Of An Engaging User Experience That Can Meet The Needs Of The Customer.
  4. Services For Web Development To Provide A Smooth User Experience.

Challenges Client Is Facing

  1. The client’s website wasn’t interactive, despite having a respectable online presence. Without any branding components, it lacked all the aesthetics of creating. They therefore had a high bounce rate, which had a detrimental effect on their lead production.
  2. The user experience was woefully out of date and sadly failed to engage users or visitors.
  3. Because of the website’s poor navigation and structural soundness, potential customers believe it unworthy.

Solutions We Delivered

In order to put ourselves in the shoes of both the organization and the client for each project we have handled thus far, we first divide the project into two halves. After talking with the customer, our core team then began storyboarding, followed by our methods for conducting market research and developing discovery techniques. Competitive analysis was prioritized more in order to study market trends, gain market insights, and understand customer needs in order to determine the best ways to keep visitors to the site engaged.
We addressed the site’s functional information architecture as necessary.

  • We better comprehend clients’ problems as we put ourselves in their shoes. Along with organizational schema and structure, we also took into account the users’ mental models when we started the development process. As a result, we created precise labeling and structure that will address the issue of difficult navigation.
  • The client’s website was really exponential. As a result, we had to ensure that the new platform we were using to develop the site was scalable. And in order to accomplish this, we used cutting-edge technology from a third party.
  • The next objective was to increase on-page traffic using conventional SEO techniques. As a result, lead generation and user engagement both increased dramatically.
  • The trial-and-error check was the final action we took. As the project came to a close, the client gained recognition as one of the top telecom service providers.

Conclusion

  • Due to their affiliation with Ocimtech, the client’s user engagement increased by more than 50%.
  • Thanks to the improved navigation and information design, lead generation has increased dramatically.
  • The client’s website saw a tremendous increase in online traffic as a result of our SEO and Schema strategies.

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