Mobile APP Development

Developing Mobile Apps Using Color Psychology

adminBy 01/12/2023No Comments
Developing Mobile Apps Using Color Psychology

Humans have a strong visual sense, which is a truth that cannot be disputed. Most people constantly regard sight as the most significant of their five senses. The appeal of visual interfaces is even more obvious in today’s evolving environment and with the introduction of screen-based technologies. The market becomes saturated as our reliance on visual products grows, making it difficult for developers to create appealing digital applications. It’s not just about the product’s quality and the issues it resolves; the app also needs to engage users, fully catch their attention, provide a compelling experience, and satisfactorily satisfy their senses. 

What strategies are being disregarded that can assist the design and business goals with so many apps on the market? Utilizing colour psychology and its potent influence on our thinking is a crucial strategy. Considering that consumers have been shown to make decisions about persons or products within 90 seconds of their initial interactions, with 62 to 90 percent of this judgement based only on colours, colours and their psychological responses play an important part in digital design. After all, the goal is to develop a good and satisfying experience for anyone wishing to launch a product or service app to their target market. 

The following areas of understanding of how colour psychology functions in mobile app development design will be covered in this article: 

Aspects Of Color Psychology

A whole branch of study called colour psychology aims to explain how we perceive the world, take in and process information, and subliminally interpret symbols using every colour in the spectrum. The appeal of colour psychology lies in its subtleties in many circumstances, languages, and cultural settings. In terms of psychology, the fact that colour can influence how we feel, how we perceive something, or even how food tastes, is fascinatingly unique. Additionally, colour can frequently be wholly unique to each of our distinct experiences. According to Nicole Martins Ferreira, who writes for Oberlo, colour and conduct are inherently connected. The same hue can have various connotations depending on our upbringing, gender, region, values, and a host of other circumstances, according to Martins Ferreira. Color has particular connections to the following aspects of the human psyche: 

  • Mental health, such as the assumption that the colours black and dark indigo blue symbolise depression 
  • Pale colours are supposed to induce sentiments of tranquilly, whereas red is thought to evoke feelings of passion or wrath. 
  • Social cues include things like the “white flag of peace,” which denotes benevolence in some cultures, and the wearing of black during times of grief. 

There are many ways that colour psychology can be used to tell the stories of humanity, from ancient civilizations where royalty was denoted by deep purple because it is a rare shade in nature to modern civilizations where the United Nations chose a blue flag in 1947 to stand in for “peace in opposition to red, for war.” Around the world, colour influences how we learn about the world and interact with it. It also frequently influences how we gather information and build our ideas. 

Why Is Color Psychology Important For Creating Mobile Apps?

Color psychology can be used in several aspects of design and narrative. People respond strongly to colour in all aspects of life, including marketing, branding, architecture, and the visual arts. Technology design is similarly permeated by colour psychology. These psychological concepts play a crucial role in the digital age, just as physical businesses and products do with their designs. In the age of technology businesses in the 21st century, colours have become iconic. It’s incredibly compelling that there can be a colour that is universally preferred for use in the tech industry when we consider Mark Zuckerberg’s decision to use the “Facebook blue” due to his colour blindness and how many of the world’s biggest companies, across a range of industries, use blue in their logos. Therefore, it is undeniable that colour psychology is currently even more pervasive in how individuals interact with goods and services. Additionally, it makes it a critical component of how designers and developers of mobile apps should approach their work. Consider the fact that, in 2022, 58.99 percent of all website traffic worldwide was generated by mobile users, making mobile device usage (excluding tablets) greater than computer usage. The majority of digital products are now created for smartphone mobile devices, thus getting the usage of colour psychology correct today and in the future is crucial for mobile app development. As more businesses look to the app format to deliver essential products and as almost all services, including both public and private services, migrate to the app format, colour psychology and using these principles to guide interface design and user experience is an obvious pathway to delivering technology that functions dependably as an end-to-end customer solution. 

Color Psychology's Role In User-experience Design

The design of the user experience (UX) is crucial for mobile app developers. For products to be meaningful and relevant to their intended customers, UX considerations are essential. UX is defined as “anything that affects a user’s encounter with a digital product,” according to Nick Babich’s article for Adobe. 

Simply defined, UX requires a thorough understanding of the user, including their needs, wants, habits, and the context in which they will use a product, according to what he further explains. To achieve a successful UX, the following broad factors should be considered while assessing user interaction: 

  • People must be taken into account in all aspects of design because UX is all about the user. 
  • Allowing it to be a continuous process that is evaluated and modified as necessary  
  • Keep in mind the organization’s business needs.  
  • Contrast user experience (UX) with user interface (UI) design, which is only concerned with interactive and visual design as a subset of UX. 

It is essential for mobile app developers to include interaction design and interface design in addition to the unique user experience in order to take use of colour psychology in UX design. Mobile app developers have the chance to integrate functionality with a unique colour scheme and a purposeful visual language for a better user experience thanks to colour psychology (UI). Developers of mobile apps who incorporate these elements are in a good position to create solutions that successfully accomplish organisational objectives. According to Hossein Raspberry for UX Studio, “Color is a crucial element of the emotional and cognitive influence of a design on consumers, despite the fact that it is typically seen as only an aesthetic decision of the designers.” Additionally, data demonstrates that there is often a $100 return on investment for every dollar spent on user experience. 

When Developing And Building Custom Apps, Mobile App Developers Should Keep These Five Colour Concerns In Mind.

Mobile app developers have a broad list of requirements for colour to keep in mind when making products that consumers will love, from representation to psychological triggers. According to Steve Jobs, “Design is not just how something appears and feels. It functions by design. There are several steps involved in using colour purposefully and strategically when designing. We advise every Mobile App Developer to keep in mind the following five colour considerations: upholding branding, examining cultural symbolism, examining technical and user hurdles, investing in the testing phase, and investigating additional bespoke features. 

1. Maintain The Brand's Image

While colour can have a variety of effects on the user, it is crucial to maintain consistency with the organization’s official colour scheme and overall branding. The brand colour story for the product’s owner frequently begins long before the mobile app developer is involved. During the development phase, developers should take the time to become familiar with the brand’s colours and aesthetic, and when necessary, they should consult with the marketing team to ensure that the organization’s presentation is consistent. It makes sense to stick to colours that are already associated with the brand because, according to a Heinz study, colour can improve brand identification by as much as 80%. Individual app products that are instantly recognisable have the real ability to leave a lasting impact on a brand that doesn’t already utilise colour. Apple adopted this tactic with the historic choice to introduce coloured iMacs in 1998, which ultimately saved the now trillion-dollar company. 

2. Examine Color Trends In The Target Market And Color Significance

Colors throughout cultures have quantifiable and dynamic meaning, as we’ve already discussed. As evidenced by the omnipresent “millennial pink” of the late 2010s and the yearly Pantone Color of the Year, colours are also subject to fads. Regardless of your perspective, colour has a lot of meaning. For developers, it’s crucial and vital to go beyond symbolism, like with the tri-color traffic light systems that are used all over the world, and understand what shades have historically signified and their current status in culture. Having specific objectives can assist ensure that the UX and UI elements are on target if colours are already being considered based on the brand’s colour profile or symbolism for the app, for example, blue survives due to how it corresponds to tranquilly. Never choose colours at random because they will also serve as visual cues for the user when navigating an app. For example, consider how red declares the enforced “Stop” and green stimulates the all-clear, good-to-go signal. 

3. Examine User And Technological Hurdles To Employing Particular Color.

Every programme should employ colour, but how that colour is used in advance is crucial to the user experience. The use of colours may involve technical considerations that developers should be aware of in case the user is affected. These considerations span a wide range, including how much more power is used for lighter colour shades (white using the most) and whether there are problems with colour replication on hybrid platforms. A part of resolving any user issues with mobile app design and development before launch is collecting, reviewing, testing, and adjusting colours as necessary during development. Additionally, every company has a duty to prioritise accessibility. Every business should strive to provide inclusive goods, and because the World Health Organization said in 2018 that at least 2.2 billion individuals worldwide suffer from some form of vision impairment, having distinct colours that improve simple app navigation helps lessen individual problems. 

4. Spend Money On A/B Test Concepts With The Target Market.

The UX of their applications will then be thoroughly examined by mobile app developers using A/B split testing. Color selections can reveal unexpected behavioural tendencies during the testing process, and studies have shown how complex users’ psychological reactions to various shades can be. In one Hubspot experiment with buttons in an app, the red button outperformed the green button by 21% in otherwise comparable apps, refuting beliefs about how users select red or green buttons in A/B testing. Testing will not be a waste of developer resources if bolder possibilities like vivid orange or dazzling yellow are on the design shortlist because making assumptions about specific colours, especially if they are a part of the brand’s identity, is a dangerous move. This part of the development process shouldn’t be rushed or skipped because the goal of A/B testing is to finally identify what works as well as what doesn’t.  

5. Examine Extra Specialised Characteristics

Remember to include user-customizable features when developing mobile apps as a final colour consideration. Making the app feel like the user’s own without sacrificing usability and accessibility can improve the user experience, especially if the brand’s official colours don’t match personal preferences. Consider Microsoft, which integrates personalization into their products for improved cultural inclusivity and interactive benefits. Microsoft sees colour as a personal component of their UX. They advise all app developers to incorporate this technique into their designs so that their apps can alternate between light and dark themes. Building in a variety of color-customizing options takes time, but it’s worth it for accessibility and general usability, two non-negotiables pillars of UX.  

Conclusion

Don’t undervalue the time spent travelling along the kaleidoscope of sunset crimson to deep cerulean blue because colour is an integral aspect of both our natural and digital worlds. Like any company investment, working with knowledgeable experts and bringing a high-quality product to market almost always has a significantly greater return. Color does matter, both qualitatively and numerically. Studies on colour psychology, and more especially, the psychological impacts of colour on human behaviour, according to Hossein Raspberry for UX Studio, “indicate that it takes a customer 90 seconds to establish an impression about a product, and 90% of the time, this judgement is influenced by colours.” Technology is a 360-degree experience, and as augmented reality and virtual reality become more prevalent, colours will only gain deeper and more profound symbolic meaning. Find the correct colour stories that support your brand through your products and accomplish the UX you envision from the very first time a user interacts with your offering by closely collaborating with mobile app developers. 

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