Even while online usability has advanced significantly since the 90’s, not everything is flawless. Your site architecture is one such crucial component of website usability.
Every URL on a website has an organizational layout called a structure. The sitemap, URL structure, category pages, and top-level navigation are all parts of your structure.
When visitors can easily find what they need on your website, conversion rates increase. People will quit your website or take too long to obtain answers if your website architecture is inadequate.
Is your website set up correctly for Google ranking? You will learn what to look for in this blog post so that you can respond “Yes” to that question. Let’s start now.
Why Is Website Structure Important for SEO?
It is obvious why website architecture matters to users. However, a solid website structure also has important SEO benefits. Top 3 are as follows:
- Having a well-designed website improves the user experience. Users are more likely to locate what they’re seeking for when they can easily traverse your website without needing a thorough explanation. The ideal place to start is with a top-level navigation bar that has straightforward buttons and dropdowns.
- A good site structure makes your site easier to index. When the Googlebot crawls your website, it checks to see how quickly and easily each page may be found. Orphaned pages are avoided when each URL on your webpage is connected to at least one other page. Any URL on your website that cannot be accessed via link building is known as an orphaned page.
- A well-designed site allows each internal connection to raise the authority of the whole thing. Depending on the strength of the internal links on your website, Google determines the credibility and relevance of each page.
When your website has several important passages connecting to and from one another, Google will give your material more authority, which will improve your search engine rankings.
Making the Right Website Structure Choices for Your Site
It’s time to choose a website structure that works for you now that you are essential.
Let’s examine the four primary website structure types:
A hierarchical structure progresses from broad, general categories to narrower, more focused ones. Because of this, it is simple to organize a large amount of content without the website looking cluttered.
For websites that hold a lot of data, hierarchical site structures are helpful. eCommerce companies and websites with thousands of products are two examples.
The user would view major categories like Vinyl, Hardwood, Laminate, and Tile from the homepage. Within four clicks of the homepage, people may get to the vinyl kind they desire from there.
The usefulness of a sequence website structure maintains a straight A to B path. Inside one or two clicks from the website, you may easily find that company’s rates, contact information, or client testimonials.
For websites that don’t have a lot of information and for tiny enterprises, this arrangement works effectively. It also works well if you want the pages on your website to be arranged chronologically.
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Your contents and website are categorized using a database site structure based on page metadata. This is one of the more complicated website structures because it calls for a database expert to correctly manage your content.
A website with a database structure compiles content on connected subjects in a way that is easily searchable. For instance, a blog will use themes and sections in a database schema to link material.
A word cloud-like arrangement is used to show a website’s content on a matrix site layout. If you’re not familiar with word clouds, consider all the phrases on a certain website, such as a weblog for business solutions.
Second, consider how words like “information technology” or “IT services” are used more commonly. Third, consider the dozens of terms that are less frequently used, such as default gateway or destination address.
For websites with a lot of data or material but a narrow focus, the matrix structure works well.
How to Design a Website Structure That Is SEO-Friendly
It is simpler to design your own as well that you are aware of the four sorts of website structures. You need to perform some study and lay the necessary groundwork before choosing the best site structure for your company.
Below are the six steps that were involved:
Do Your Research
Look at the typical site structure for your topic first. Look over the websites of your rivals to learn what is effective for them. Take the time to first conduct research if you are unsure of where to look or what you can learn from the SEO of your competitors.
Know Your Audience
You can use that to promote your own following after you have a feel for the structure of your rivals. What meets the requirements of your clients and visitors is the best site architecture for your website.
Asking your customers can help you identify areas of your web page that might be improved. Send your customers an email with a brief survey you’ve created. What do they enjoy about your website now, and what would they alter if they could?
Choose the best structure of your website
You now have the option to select the structure of your website. You want a structure that is appropriate and best for your website, so take into account all the data you’ve gathered throughout this process.
Make sure your web developer has all the data they require to put the modifications into effect. The present version of your site will probably need to be used indefinitely while your developer creates the new structure in a staging environment.
Pick a URL structure.
You need the appropriate URL structure in addition to updating or creating your website design. The sequence of the information in any URL on your website is called the URL structure.
As an illustration, your root domain might be www.ocimtech.com. Anything that comes after the domain, each of which is a subfolder in the database of your website, is part of your URL structure.
Make a plan for Internal Linking
Once your URL structure has been determined, the following step in the three-stage SEO process is to develop an internal linking strategy. This entails evaluating the outcomes of an SEO content audit to determine which pages should eventually be connected to one another.
High-quality websites do not have too many links or too few links on any given page. Google examines a website in order to determine how closely related various pages of content are linked to one another.
Best Practices for Website Structure
It’s a good idea to use best practices in addition to developing a sound site architecture.
The three best practises for site structure are listed below:
Build a sitemap
You require a sitemap if your website will not really currently have one. A sitemap is an XML file on your website that informs Google about the number and locations of all the URLs on your website. The sitemap aids in the indexing of your content once it is up and contains everything from your blog posts to product and service pages.
Utilize a flat website design
Every page on your website may be accessed within four clicks of the homepage thanks to a flat website structure. This is both user-friendly and makes it easier for Googlebot to crawl your website quickly and for consumers to navigate it easily.
Simple, silly, keep it up (KISS)
An easier-to-navigate webpage is preferable whenever it is possible. One of the three stages to increase your website’s conversion rates is to keep things simple. All of your site visitors will have an intuitive experience thanks to structures like the hierarchical layout.
Utilizing the website design you choose is the greatest approach to make sure it is appropriate. See how it looks to search for products & content pages as they are added to the website. Your viewers will appreciate your website’s design and functionality if you do.
The foundational elements of developing or modifying your site architecture are those. Let’s recap the main ideas we discussed:
- Site architecture describes how a website’s pages are organized and connected.
- An SEO-friendly site layout enhances user experience, promotes the reputation of your website, and boosts the number of indexed pages.
- Your customers’ experiences with your website are enhanced when you choose the adequate site structure for your company.
- Researching your rivals, catering to the demands of your audience, aligning your site to your URL structure, internal link optimization, and routine site structure testing are all steps in building an SEO-friendly site structure.
Need assistance with your SEO plan?
We offer monthly SEO services in addition to one-time initiatives, and we can also offer SEO strategy recommendations when revamping or creating a new website.