When something goes wrong in your SEO, the first thing you should do is ask yourself two questions: did my search optimization company make any mistakes, and if so, how can I get them to fix them? If you think they’re to blame, start there and don’t be afraid to walk away if they refuse to cooperate with you. But what if the problem isn’t with your SEO company? What if it’s on Google’s end?
Stop, take a breath, and don’t panic
When things go wrong, as they inevitably will at some point or another, it’s easy to panic. Don’t fall into that trap—even if you feel your career is on the line. If you need advice, don’t be afraid to seek it out—you can always get help from a more experienced colleague or hire a consultant. As with anything else in life, we’re all part of a team and should never be afraid to ask for assistance when needed.
Explain what happened (if your clients ask)
If you get a phone call or email from your client saying something is wrong with their search rankings, get out of panic mode. Avoid letting these discussions turn into accusations (you messed up my site!). The first step should be an honest conversation where you explain what happened, why it happened and what you’re going to do about it. You can also try to reassure your client that it was not your fault and that Google changes happen regularly (though never without good reason). If they’re feeling frustrated, try recommending they practice patience.
Get Informed About What Happened
Search Engine Optimization (SEO) is incredibly complex, so it’s important that you understand what happened before you do anything. Find a reputable source of information on SEO and read through it carefully. Understand why your website was penalized and how it might affect your business or career going forward. The last thing you want to do is make a rash decision out of anger or frustration. You should also read our post on Search Engine Optimization best practices, if you haven’t already done so.
Check your penalties
If you get hit with an algorithmic or manual penalty, there’s no reason to panic. First, Google will send you a notification letting you know that they’ve identified something on your site as problematic and need more information from you.
First, don’t panic. Search engines are constantly tweaking their algorithms. It’s completely normal for a site you work on to get hit by one of these tweaks, so if it happens once or twice, there’s no reason to panic (and certainly no reason to do anything sketchy). However, if you find that your site has been hit by an algorithm penalty several times over a short period of time and no matter what you try, you can’t seem to reverse it — then it might be time for more drastic measures.
Start Fresh with New Keywords/Key Phrases/Topics/Categories
The most important thing you can do when things go wrong is figure out what went wrong. Sometimes, if a website’s information architecture hasn’t been thought through properly, or if some links have been changed around without you knowing it, there are parts of your website that could be seen as inconsistent and not authoritative. By identifying these problem areas and fixing them immediately with new content that more directly addresses search queries, you can bring your site back up in rankings. Focus on Re-Organizing Old Content: As a webmaster or business owner, you may find yourself overwhelmed by all of your old content.
Change any current content if necessary. Delete old pages that aren’t important.
In most cases, you don’t want to run around deleting every old page on your site. However, if there are a few pages that have outdated information or have just not gotten much attention over time, consider getting rid of them. It’s better for search engines and visitors to see one less-crowded page than it is for them to see one more slightly stale web page. And don’t forget about your internal linking structure!
Hit The Ground Running (Don’t forget about this step!)
There are a few crucial first steps that you need to take when starting any new website. For one, it is important to make sure your site is set up with search engine optimization (SEO) best practices in mind. The most common way of doing so on WordPress is through Yoast’s SEO plugin. We highly recommend using that tool if you’re just getting started with creating a site and want it optimized for search engines right off the bat.
Don’t be discouraged – we all have setbacks!
Even if you do everything right and work tirelessly, it’s possible that you won’t see results right away. You may even find yourself experiencing a bit of a setback – traffic goes down, rankings take a dip or something else happens. The best thing to do is stay positive! Remember that your efforts are building long-term value and while they might not be reflected in short-term results, they will eventually show. After all, Rome wasn’t built in a day! Here are some tips on how to stay focused even when things aren’t going as well as you hoped.
How Ocimtech will help you
They have spent a lot of time putting together a community of writers who are all experts on different niches. This allows them to be able to present writing opportunities that cater specifically for your needs, what you like and what you want to achieve with your work. It is an added bonus that most articles written on Ocimtech tend to rank very well for competitive keywords because of their quality content and focus on in-depth research as opposed to short cut, unrealistic ways of ranking quickly. They provide excellent support and guidance throughout your project with any doubts or queries you may have which makes it really easy for first time clients (like me) not only get used to their process but also enjoy it.