Why is Website Speed Important?

adminBy 10/06/2022No Comments

Your website’s speed can impact user experience, web traffic, and search engine rankings.

Fewer individuals will visit the restaurant as a result of first-time customers who must wait a long time for their food to arrive and may not leave positive reviews on Google. The impact of slow site speed is comparable.

Just what does "site speed" mean?

Site speed is the speed at which a browser can load fully functional websites from a specific site. In today’s digital world, loading time is crucial.

Why is it important?


If this is the case, you must build a new website right once if you want to stay competitive. Google now gives responsive and mobile-friendly websites the highest priority in search results. You run the risk of losing out on Google’s ranking algorithm and on clients who may be more technically minded than ever if your website isn’t responsive.

Returning Clients

A sluggish website has an adverse effect on customers’ purchasing choices. You have a better chance of attracting more visitors when your site is quick.

Top Google Ranking

The most popular search engine is Google, as is widely known. Every business wants to be among the top results when a customer searches for a certain good or service. One factor that Google takes into account when deciding what to offer in search results is site speed. Your website will rank higher in The search engines the quicker it loads. This implies it will be easier for potential clients to navigate to your website.

How To Increase The Speed Of Your Site

After reading about all the benefits of a quicker and more efficient site speed, you may be asking how to track and improve the performance of your website. Continue reading for six tips on how to boost the speed of your website.

The Performance Of Your Website

There are many websites where you may examine the speed of your site. Here are 10 websites where you may check the speed of your website:

  • Google PageSpeed Insights
  • Pingdom Speed Test
  • Uptrends
  • WebPageTest
  • Website Audit
  • Uptime
  • Google Chrome DevTools
  • GTmetrix
  • Varvy Pagespeed Optimization
  • Site 24×7

Make use of a content delivery network.

One way to increase the speed of your website is to host your video assets on a CDN. Your material is distributed by CDNs across a global server network. The files are uploaded from the server closest to the viewer from England when they visit your website. The strain on any one server is significantly reduced because the bandwidth is spread across so many servers, which improves site speed compared to previously.

Use Gzip To Make Your Website Smaller

One of the simplest ways to compress data on your website to reduce bandwidth usage and speed up load time is with Gzip. Gzip compresses your file similarly to how we zip-up our documents so that the user’s browser loads the data more quickly. After the file has indeed been unzipped, the user’s browser will thereafter display the content. This technique of information delivery from the system to the browser is faster and more effective.

Image Size Reduction

Images usually consist of quite large files, which can considerably impede the speed of your website. We all understand, however, that deleting every image on your website is not an option. Being visual beings, humans are drawn to pictures by nature. One of the simplest ways to reduce image file sizes is to crop your photos to a reasonable size.

If WordPress runs your website, you’re in luck! You can compress your image files with the help of a variety of plugins. One example is WP Smush.

If your website does not utilize WordPress, don’t worry—you have not been forgotten! You can use non-WordPress tools like

If you aren't utilizing any plugins or pages, turn them off or disable them.

If you aren’t utilizing any plugins or sites, turn them off or disable them.
A most frequent cause of slow site speed on WordPress-hosted sites is probably plugins. A plugin should be disabled or deactivated if you are no longer utilizing it.

On non-WordPress sites, clearing server logs and eliminating outdated files and webpages can greatly increase system speed. The issue may potentially originate from broken links. Therefore, it is crucial to make sure that your website is free of any broken links.

Smart Data Loading

If there are several entries on a page to load, pagination should be used to load the data. As a result, the page loads more quickly and doesn’t use too much data. On mobile web pages as opposed to computer webpages, data can be imported separately. In order to provide a quick load speed, layouts can also be changed for smartphones.


Now that we are aware of how important site speed is, you need to take action right away. Users are less patient than ever with slow websites, so if you’re not quick enough, no one will see you.

To discuss the creation of your future website, get in touch with Ocimtech Software Development Company right away!

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